Many groups utilize the brainstorm. It is an easy, fun, and inclusive way to stimulate a group’s creative ideas on a particular topic. It does not take much effort to run a brainstorm and it speedily produces a wide range of ideas to be discussed, refined, developed, and eventually used.
How to:
- Briefly introduce the topic you will be brainstorming and let the group know that they will be brainstorming. Use a sheet of butcher paper, a white board or something equally visible so that everyone can read all of the ideas that are thought up. Post up filled sheets of ideas around the room.
- Before you start, review the “Rules of Brainstorming.”
- Write down everything as it is said. Do not try to interpret, edit or reword the ideas.
- When the list is completed, work with the group to find themes and to determine which of the brainstorm’s ideas can be further developed.
The Rules of Brainstorming:
- Every idea gets written down, not put down. Everything is written down with no discussion, with no commentary, and with no censorship.
- Repeats are okay. Repeats are okay.
- The goal is quantity, not quality. The refining comes later. Initially, we just need as many ideas as possible.
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